Wednesday, January 14, 2009

Jan 17: Nike launches "CHALK" - Zoom LeBron VI

Press Release: NIKE LAUNCHES ZOOM LEBRON VI "CHALK"

Nike Philippines is set to release a special colorway of the Zoom LeBron VI called "Chalk," inspired by LeBron's now famous pre-game ritual of tossing chalk in the air. Worn by LeBron James on Christmas Day, December 25, the shoe has a wood finish at the midsole inspired by the
hardwood floor in Quicken Loans Arena. Furthermore, the silhouette of his signature 'chalk pose' is featured in the tongue of the shoe while the overlay carries chalk graphic.

This special shoe will launch on January 17, 2009 at Nike Park Bonifacio High Street at exactly 12:30pm. The shoe retails at P7,495.

About the LeBron VI

The Zoom LeBron VI performance basketball shoe represents the essence of LeBron James: team, toughness, passion and vision. James worked with Nike designer Ken Link to create a shoe that meets his performance needs and the needs of players with a powerful, dynamic style of play. The Zoom LeBron VI not only has a full-length Zoom Air unit in the mid-sole for the ultimate responsive ride, but also has a Zoom Air unit double-stacked in the heel. The cushioning system helps the forefoot for transition when jumping. Deep sipes in the shoe allow for natural motion, which means the shoe works with the athlete's movement, rather than against it.

The shoe's collar has been engineered with a wider opening so it's easier to slip on and wear while maintaining a full-length fit feel. On the collar, graffiti art highlights LeBron's mantras-passion, family, winning, fearless and vision.

For more information, visit nike.com.ph.

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